Develop practical experience across Google, Meta, Amazon and TikTok while learning campaign strategy, analytics, tracking, visualization. Build hands-on skills through mini-projects and integrated marketing projects that reflect real digital marketing workflows.
Become A Digital Marketing Specialist / Manager
This digital media marketing and analytics program will bring students to four important Demand Site Platforms (DSPs): Google, Facebook, Amazon, and TikTok. They will learn the techniques in developing and implementing digital media marketing strategy for different businesses on these platforms. In addition, students will learn marketing data analytics tools that will be used to monitor and optimize digital media marketing performance. In this program, students will obtain in-depth knowledge of digital media marketing and develop strong hands-on skills through many mini projects and two capstone projects. They will have a unique opportunity to participate in real-life digital marketing projects while they are still in the progress of the program. This will prepare them with working experience in the field of digital media marketing and analytics. Upon successful completion of the program, with work experience, students will have confidence in obtaining employment as a marketing specialist or similar position in the digital media marketing field.
Why Choose a Career in Digital Media Marketing and Analytics?
Marketing Is Becoming More Data-Driven, Automated & AI-Assisted. Modern digital marketers need more than creative ideas. They need to understand audiences, advertising platforms, data, attribution, campaign performance, conversion tracking and AI-powered optimization. Learn how to measure audiences, acquisition, conversions and campaign performance and use those insights to improve marketing decisions. The curriculum supports this broad positioning, covering SEO, PPC, email, mobile, affiliate and social marketing alongside audience, performance, competitive, paid-social and analytics. Careers advantage with:
Admission Requirements:
1. Ontario Secondary School Diploma or
2. equivalent or Passing an entrance test
3. Basic computer skills
4. Passing an admission interview
Note: Meeting the above admission requirements does not guarantee to the program
What You Will Learn
The following are the program subjects:
- Introduction to Digital Media Marketing & Analytic
- Fundamentals of Marketing (FOM)
- Fundamentals of SQL Programming
- Google Ads Demand Side Platform
- Google Analytics 4
- Google DV360 Demand Side Platform
- Google Tag Manager
- Google Looker Studio
- Digital Media Marketing Project I (Google Platforms)
- Facebook Demand Side Platform
- Amazon Demand Side Platform
- Professional Development
- TikTok Demand Side Platform
- Digital Media Marketing Project II (Facebook, Amazon, and TikTok)
Students apply their skills through mini-projects and larger integrated digital marketing projects.
For info of the Digital Media Marketing and Analytics instructor, please click here
Our learning partners:
Career opportunities upon graduation
Upon successful completion of this course students will be able to work as:
Our graduates work for:
Why Study at Metro College?
Gain exposure to Google, Meta/Facebook, Amazon and TikTok rather than focusing on only one advertising ecosystem. Learn how AI is being applied to targeting, personalization, bidding, optimization, creative development and analytics. Build practical skills through mini-projects and larger integrated digital marketing projects.
- Career-focused training
- Practical learning approach
- Experienced instructors
- Major Advertising Platforms
- Hands-On Project Experience
- Great potential for career growth
Frequently Asked Questions and Answers
The curriculum covers major advertising ecosystems including Google, Facebook/Instagram, Amazon and TikTok.
Yes. The program includes social media marketing and advertising across platforms including Facebook/Instagram and TikTok, along with audience development, targeting, measurement and optimization.
Government Financial Assistance, including OSAP, and Better Jobs Ontario may be available to eligible students. Visitors should review Metro’s dedicated funding pages for current information.
No. You can study from anywhere Online, in Ontario.
Yes. Students learn SQL fundamentals including data retrieval, functions, joins, subqueries, views, stored procedures and transactions.
Yes. The curriculum includes numerous mini-projects and two larger integrated digital marketing projects involving campaign setup, analytics, visualization, optimization, reporting and presentation.
Financial Assistance
Government financial assistance may be available to eligible students. Funding options may include the Ontario Student Assistance Program (OSAP) and Better Jobs Ontario (BJO). Funding is subject to individual eligibility and government assessment and approval. Metro College staff can explain the available options and guide students through the application process, but funding decisions are made by the applicable government or funding organization.Interested in the Program? Apply in One Step & We Will Contact You ASAP
For learn more about other information technology courses
Please visit the following subject pages: