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Digital Media Marketing and Analytics

This program is designed to provide students with knowledge and skills in digital media marketing and analytics.

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This program trains students with knowledge and skills in the dominant digital media platforms such as Google, Facebook Meta, Amazon, and TikTok.

Credential Diploma

Duration 31 or 44 Weeks with Co-Op

Location Toronto, Ontario

What You Could Earn $55,000-$135K/Year

Become A Digital Marketing Specialist / Manager

This digital media marketing and analytics program will bring students to four important Demand Site Platforms (DSPs): Google, Facebook, Amazon, and TikTok. They will learn the techniques in developing and implementing digital media marketing strategy for different businesses on these platforms. In addition, students will learn marketing data analytics tools that will be used to monitor and optimize digital media marketing performance. In this program, students will obtain in-depth knowledge of digital media marketing and develop strong hands-on skills through many mini projects and two capstone projects. They will have a unique opportunity to participate in real-life digital marketing projects while they are still in the progress of the program. This will prepare them with working experience in the field of digital media marketing and analytics. Upon successful completion of the program, with work experience, students will have confidence in obtaining employment as a marketing specialist or similar position in the digital media marketing field.

Admission Requirements:

  • Ontario Secondary School Diploma or equivalent or
  • Passing an entrance test if you are mature candidate and
  • Passing an admission interview and
  • 18 years of age or older

Please note that meeting the above requirements does not guarantee admission to the program.

Subject List:

  • Effective Communication in the Workplace
  • Introduction to Digital Media Marketing & Analytic
  • Fundamentals of Python Programming
  • Fundamentals of SQL Programming
  • Google Ads Demand Site Platform
  • Google Analytics 4
  • Google DV360 Demand Site Platform
  • Google Tag Manager
  • Google Looker Studio
  • Digital Media Marketing Project I (Google Platforms)
  • Facebook Demand Site Platform
  • Amazon Demand Site Platform
  • Professional Development
  • TikTok Demand Site Platform
  • Digital Media Marketing Project II (Facebook, Amazon, and TikTok)

For info of the Digital Media Marketing and Analytics instructor, please click here

Our learning partners:

Career opportunities upon graduation

Upon successful completion of this course students will be able to work as:

  • Digital Marketing Coordinator
  • Digital Marketing Specialist
  • Digital Marketing Strategist
  • Marketing Specialist
  • Ecommerce Marketing Analyst
  • Content Marketing Manager
  • Brand Marketing Manager
  • Ecommerce Marketing Manager
  • Marketing Data Analyst
  • Digital Marketing Manager
  • Campaign Manager
  • Web Marketing Manager
  • Many more ...

Thank you for visiting our website. Hope you have got the information you want. If you want to get more information, please call 416 585 9880 x 221 or fill out the form on your right-hand side and submit it. One of our admission advisers will be happy to assist you.

If you have interest in cloud computing, please visit our Cloud Computing and Application program. If you have interest in a data science / data analysis career, please visit our Data Science and Application program.

Our digital media marketing and analytics graduates will work for companies and organizations that use digital media platforms to generate business. They can also work for the digital marketing consulting companies and marketing agencies that help their clients generate business traffic and leads.

Our graduates work for:

What graduates are saying about Metro College of Technology?

Our instructors are not only qualified professionals but also industry-specific experts. Every one of our programs is designed with input from industry leaders to prepare you with the industry know-how and how to do it.

Digital Media Marketing and Analytics Success Stories!